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New Zealand Journal of Forestry (1990) 34(4): 12–14
©New Zealand Institute of Forestry

Research article
Wood production for specific uses - a market- orientated approach

B.P. Glass

Special purpose wood production has in the past been strongly influenced by the dominance of radiata pine (Pinus radiata D. Don) in New Zealand exotic plantation forests. Woods with technical properties different from those of radiata pine were perceived to be in short supply in future years, resulting in the selection and promotion of quick-growing species capable of producing such woods. This article focuses on incorporating customer needs and wants into a market-oriented approach to wood production for explicitly identified uses. Low buyer price sensitivity is highlighted as a possible screening criterion for identifying and evaluating market opportunities.
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