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New Zealand Journal of Forestry (2004) 49(1): 26–28
©New Zealand Institute of Forestry

Feature Article
Technology before the mill gate - manage with data

R. Judd

This paper gives a personal account of how New Zealand and Australian forestry companies have treated technology over the past 4 years that I have been working in the industry. The principle 'you can't manage what you can't measure' has been very evident and shining examples appear constantly. However I am dismayed at the lack of interest in this principle and the effect ignoring its importance has on our industry.
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